Intelligence Brief
MKT 3410 — Digital Marketing Strategy · Week of March 24–28, 2026
This is a demo mockup. In production, this brief is generated weekly from real student interactions with Piper.
104 total sessions · 28 unique students · avg. 3.7 sessions per student
Students understand what a calendar is but conflate it with content strategy. Recommend reinforcing the distinction before Module 4.
Common pattern: students describe features instead of outcomes. Consider a before/after example in Thursday's session.
Several students asked Piper whether SEO "costs money." Foundational confusion worth addressing.
Minor confusion around behavioral vs. time-based triggers. Students working through it independently.
Highly engaged — asking deep questions about analytics and KPIs.
Strong conceptual grasp. Asked about career paths in content strategy.
Consistent engagement. Struggling slightly with Module 3 sequencing.
Active but surface-level questions. May benefit from deeper prompting.
Only one session this week. No flags yet, but worth monitoring.
No Piper sessions this week. Consider a check-in.
Run a short clarification activity on editorial calendars before Thursday — 11 students hit this wall.
Devon K. and Chloe B. have minimal Piper activity. A direct outreach from you may help.
Consider adding a value proposition reframe exercise to Module 1 resources — it's a recurring sticking point.